Thursday, July 20, 2017

Blake Shelton Trashes Traditional Fans Again In New Video

Screenshot - William Lee Golden, Joe Bonsall, Blake Shelton, Duane Allen, Richard Sterban

Rather as a surprise comes a sixth single of Blake Shelton's 2016 album "IF I'M HONEST" and I guess to tone down the suggestive lyrics of "Doing It To Country Songs," its video is packed into an animated, family-friendly, cuddly, furry affair. Actually half-way country with rich harmonies and if it will chart, song partners, The Oak Ridge Boys will be back in the country single charts for the first time in 18 years. Laudable, isn't it? Well, it seems after a close watch of the cartoon, that there is a hidden message in the video-clip subsiding the fun.

Blake is not the first and probably not the last to use animation for a music video. Remember Lonestar's "Mr. Mom" or Brad Paisley's "Crushin' It" which actually featured an animated, beer-guzzlin' Shelton. In "Doin' It," the bar featured in the clip, named "Ol' Reds" as in the song and the venue Blake is gonna be opening in Nashville, a prominent beer advertisement disguised as a clock, promotes "Paisley Lite Beer." Nothing wrong with that.

Blake's video is full of easter eggs to be discovered. Besides leaving song titles on bar jars, on the wall, and guitar cases, even making a reference to his guests' big hit "Elvira," there are even some funny moments among the furries and one amphibian friend. That Blake casts himself as a stag, called Blake Buck on the marquee is quite humorous. The Oaks are cast as a possum, William Lee Golden; a beaver, Joe Bonsall; a wolf, Duane Allen, and Richard Sterban as a bullfrog, him catching the barfly and swallowing it, priceless.


I neither have an issue, that this rather light tune was written by heavy-weight Paul Overstreet together with Jakob Lyda and Marty Dodson. Sometimes a ditty is a ditty and the harmonies of the Oaks made me smile.
I also think choosing a hound-dog as the bartender and a skunk as the janitor are pretty funny, just think about it, "when it comes to clean, there is only one skunk."

But then Blake Shelton wouldn't be Blake Shelton if he couldn't land a side jab at every traditional country music fan that still wears a hat and a silver belt-buckle with pride. I guess by now that would be the "old farts and jackasses," you may see in every true Texas dancehall.

To make his point, he uses the janitor skunk to actually dress up. But to get his new accessories, the skunk is diving in the trash and rescues the hat and buckle out of the dumpster. As subliminal as it may be, shame on you, Blake!

★★/★★★★★ (2 out of 5)

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